What your ads brought in.
Your ads are judged on your diary, not on Meta's own results. You see the appointments each ad booked, who came, and what a booked appointment cost.
£24
An appointment from ads this month, counted in the diary
New clients from ads went on to spend £3,180
Steps
- Open Ads to see appointments from ads, what a booked appointment cost, and what attended visits were worth against what you spent.
- Tap "The money" to see every ad side by side, with what Meta says beside your diary's count.
- Open "Results" from the row of buttons on Make an ad or Research for each ad's click rate, how often it was seen, and pounds back for every pound spent.
- Read the colours with "How to read the colours": they are measured against your own best ads.
- Under "Bookings no ad link tracked", pick "Which ad?" for anyone who told you they came from an ad and tap "Came from this ad".
Questions
Why is my number lower than Meta's?OS only counts bookings it can trace, so its number is a floor. Meta also counts people who only saw the ad and models the ones it cannot see.
How is a booked appointment's cost worked out?What you spent on ads divided by the appointments those ads booked in your diary.
Does a client's later visit count?Yes. A client is credited to the first ad that brought them, and every visit they make after that counts back to it.